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We started after buying some hot sauce from a family friend's small business. It wasn't a bad sauce by any means, but it wasn't exceptional either. Which led us to the thought that dooms all obsessive hobbyists "I bet I could do that."
We did what most people who Google "How to make hot sauce" do... We made a Pineapple Habeñero sauce with grocery store ingredients. I guess most people might not go the fermentation route the first time, but we always dive head first into these things. The first batch was just ok, basically a kinda-but-not-really-spicy, pretty-sweet sauce. Though, that one successful sauce was enough to start us down the real rabbit hole: Hot Sauce Forums, Reddit, Youtube, Books on Fermentation, bigger Mason jars, different types of fermentation airlocks, glass woozy bottles, growing chilies, sourcing pepper growers, etc...
The next several recipes went well, a Habeñero & Carrot sauce that eventually became the Helios sauce, a Thai Chili sauce that became Antares, and a failed Blueberry Habeñero that taught us that Aromatics will overpower fruity berries very easily.
It wasn't until a Day-Job work project involving HTML gave us the idea to practice some code writing on a fictitious Hot Sauce company website, that the idea of actually producing for sale to the public became a possibility.